GFC LIGHTING
The Project:
GFC Lighting, having over 35 years in the business, had a few different websites along the way. Their most recent site was feeling bland and outdated but more importantly, did not showcase their amazing service oriented model or their portfolio of high-end projects!
We knew right away that we could make their website pop with a modern, visually appealing site that reflects their brand identity and geographical reach effectively, highlighting GFC’s premium positioning within the lighting space.
The challenge with the GFC website was that they had no idea what they wanted for their new site, (not uncommon). GFC just knew that what they had wasn’t working for them. It was our job to gather all of the information and show what we could turn it into. Sounds like we hit the mark!
The Results:
“Working with Kelly was easy and informative, she was very flexible which made the process so much easier to complete as quickly as possible. Her background knowledge and experience is extensive, which allowed her to lay out most of the framework for our website with little input or direction. I felt that her ability to provide us with a starting framework and a rough vision of the final product made the entire process of designing and fleshing out the details more efficient than with any of the previous website designers we used in the past.
The end result is professional website that I feel finally fits our company.”
The Home Page:
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The Projects Page:
The Before:
